CEO & Founder
Jen Horonjeff, PhD, is the founder and CEO of Savvy Cooperative, the first and only patient-owned public benefit co-op that helps healthcare companies connect directly with diverse patients in order to get the insights they need to build better and more inclusive innovations. Jen was named one of the 50 Most Daring Entrepreneurs of 2018 by Entrepreneur Magazine, alongside the likes of Elon Musk, Chance the Rapper and Reese Witherspoon, for her application of the cooperative model. Savvy has additionally won seven awards, and has been featured in Fast Company and the Boston Globe. Jen grew up with juvenile idiopathic arthritis and survived a brain tumor as an adult. She is also a health outcomes researcher at Columbia University Medical Center, a human factors engineer, and an FDA Consumer Representative. Jen earned her Master’s in Ergonomics and Biomechanics and PhD in Environmental Medicine, both from New York University. Utilizing her unique perspective, Jen is a sought after thought leader on patient engagement around the globe. She strives to give patients a platform to have their voices and expertise be heard, included, and equitably valued–because the future of healthcare is co-designed with patients.